Title Tags are the Game changer of the Search Engine Optimization process.
Because it directly impacts the user experience factor.
I have seen a lot of people don’t consider optimizing title tags, and because of that, they don’t get any traffic.
Don’t worry, I’ve been there!
Although my website was getting ranked in the search engine for a targeted keyword, still it wasn’t getting any traffic.
Believe me, it was irritating me.
Until I started thinking like my targeted audience and asked me a few questions that changed everything.
Let me explain it through an example:
My Title tag is-
“Search Engine Optimization Basic | Ask Nything |”
How will I react to this Title tag if I see this in the search engine? Am I going to click on this title tag?
And, the answer would be:
A BIG NO !!!
Because it doesn’t justify my search intent and also it doesn’t give me enough idea of what am I going to get in this article.
Now, the question is how do you write a GOOD Title Tag for SEO?
That’s what you’ll learn in this article-
Let’s dive right in:
What is Title Tag?
The title tag is an HTML element that defines the Title of your web-page.
It is a blue clickable link that appears in the search engine result page (SERP).
It is visible for people and search engine crawlers, and searcher considers this to judge if it is relevant to their search or not.
Additionally, it can also be seen at the browser tab and can be used by people to find your page when multiple pages are opened.
Social media is again a place where the Title tags can be seen.
Title Tag is the first thing that people will see when they perform a search, and you need to create a positive impression on them.
Importance Of Title Tag
The title tag is the most important element of On-page SEO, In fact, according to the MOZ, it is the second most important thing to optimize after content.
If the Title Tag well optimized, it can make people click on it-
– Plus, it also tells search engine crawlers what your page is all about.
An influential Title can help the website owner’s to click on it and get more traffic to their website.
Now, you must be wondering-
Does Title Tag affect your website’s SEO?
Yes, it does!!
If a Searcher sees your webpage in the search engine, but your Title Tag is not catchy so, the searcher clicks on the competitor’s webpage.
This tends to inform Google Search Engine that- your competitor has the most relevant information to the searcher’s query.
That’s why the searcher clicked on it instead of yours.
Google will rank your competitor’s website higher in the search engine than yours.
Additionally- It increases the click-through rate of your webpage.
Yes, you read it write !!
If it is more catchy and grabbing the attention of people, ultimately people will end up clicking on that page.
This brings us to the next topic.
How to Write SEO Friendly Title Tag
Writing a Title Tag is an easy task once you understand the process.
Few steps are involved in creating a catchy Title Tag-
Let’s understand each of them:
Step#1: Keep a character limit of up to 55- 60 characters
The Google Search Engine displays a maximum of 50-60 characters of Title Tag and if it exceeds the limit, the remaining characters will be cut off.
There is no character limit in Title but the characters can vary in width and Google displays can max out 600 pixels.
The main purpose of this limit is to keep the title tag Simple, Short and SEO friendly without exceeding character limit.
According to Moz’s research, it is found that if the character limit is below 60 characters, then 90% of your Title Tag will display properly.
Step#2: Add Keywords into Title Tag
The best way to inform search engine crawlers that your page is relevant to searcher’s search is to add keywords into it.
By adding keywords into your Title Tag, the search engine can rank your page higher in the search engine result page.
But, how many keywords should be in Title Tag?
It’s Simple !!
You can add the primary and secondary keywords to it.
Here’s the simple format of Title Tag:
Primary Keyword – Secondary Keyword | Brand Name |
Primary keyword – The one which you want to rank for OR Focus Keyword
Secondary Keyword – Other than primary keyword but it is related to your topic
Brand Name – Your Brand Name
Step#2: Add Modifiers into Title
Modifiers are the phrases that are added to the Title to add extra value.
List of Modifiers:
Your webpage can be found for long-tail keywords by adding modifiers
Step#3: Be Descriptive
Write a Title Tag that describes the content of your page.
People will get confused if they see Title Tag and content are different from each other.
One more thing:
Google will re-write the Title of your page if they think it isn’t descriptive
Title and content have no relation.
Here’s what Google say’s about it.
“We will never quit rewriting titles. We’ve seen so many sites whose title really suck. A lot of sites have no title; a lot of sites have a title saying “Top Page”. In fact, Google almost always rewrites titles. We couldn’t provide useful results to our users if we quit rewriting titles. Experiments showed us users preferred written titles. So, we’ll continue to write titles.” – Gary Illyes (Source)
Write For Search Intent
Google’s ultimate goal is to provide people with the most relevant search, so if any website is not fulfilling Google’s requirement, it will not get ranked.
That’s why it is important to know – what do people want?
In short, you need to know the intent behind the searcher’s search.
Search intent is nothing but the “why” behind the search.
Once you know the answer to this “WHY”, it is easy to create content that satisfies Searcher’s and Google’s requirements.
So, it is important to write a Title Tag for Searcher’s Search Intent not for Search queries.
The Search Intent is classified into:
- Informational – Searcher looking for any specific information like what is SEO?
- Navigational – Searcher looking for Specific website, for example, Facebook, Twitter
- Transactional – Searcher looking to make the purchase
- Commercial – Searcher is looking for a product or service but has done decided which one is best for them
While creating a Title Tag, you need to ask yourself a question that-
What is the purpose of your content or what is it going to offer to the people?
And once you get the answer to these questions, you’ll know what Title you have to create.