Imagine if you could rank a website on #1 page of Google with just a simple magic trick.
But, I wish I could tell you about such a magic trick!
Here is the deal:
What if I tell you about” top #7 SEO factors to Rank a Website On Google”?
And each one of these factors will help you rank page on the first page of Google Search Engine Result Page.
…Plus, it will generate tones of traffic to your website.
When I entered into the Search Engine Optimization industry, I had no idea what I was doing?
.. And when I realized the first page of Google Search engine Result page gets on an average of 71% of clicks, it blew my mind.
There was a big question:
How am I going to rank my page on the first page of Google?
Fortunately, I learned this process of ranking a website within a year.
And luckily you don’t have to struggle this much because I am going to share these best #7 factors that will help you to rank your site on Google.
Let’s dive right in:
Step #1: Check if all pages are in Google’s Index
First of all, it is essential to know whether your website is in Google’s Index or Not?
Without knowing if your website is in Google’s index or not, all the techniques will be pointless.
Here’s how can you check it-
Open the browser and type in Google Search Box:
Here you can see the example for Ask Nything.
The results show all those pages that have been indexed in Google’s Search Engine Index.
Great Work! If your pages are indexed by Google.
And, if you can’t see your pages, submit a sitemap of your website in Google Search Console.
This is the first step to getting your website on the top of Google’s Search Engine Result Page.
I have written a comprehensive article on Sitemap, click here to read.
Why is it important? This is the question, isn’t it?
Google has over 130 trillion searches of new pages. So, there might be chances that your website isn’t crawled by Google Crawlers and indexed in its database.
How does Google render the information when someone types a keyword in the Search Box:
When the user enters a keyword into Google Search Box, Google’s spider crawls into its database in search of a searchers query.
..And once they find the relevant content based on users query, they render it on Search Engine Result Page.
If your page isn’t into Google’s index, the user will not see any of your pages.
Two ways to Index your page:
First, just sit back and wait for Google’s crawler to find your page and get indexed. But, this is a time-consuming process.
Or even better:
Submit sitemap of your website and inform the crawlers to crawl your pages. This process is super duper fast and this process will increase the visibility of your site on Google.
Here, you can save your time and work on the other SEO process.
Now that you’ve done indexing your all pages to Google’s index, It’s time to the next step site loading speed.
Step #2: Check Speed of your website
When someone clicks on your page, you only get a few or even fraction of second for that matter to grab the attention of that user.
And, if the page loads slowly, the user will bounce like a pogo stick from your website.
This leads to bad user experience and as Google focuses on User Experience, they have taken page speed loading into consideration.
In 2010, Google has announced that Page Speed will be considered as the ranking factor. It was a desktop-oriented update.
Furthermore, in Google’s update in July 2018, and, to improve ranking on Google Search Engine, they announced mobile page speed as a ranking factor for mobile search.
So, if the page loads slowly, Google will drop down it’s ranking in Search Engine page.
But, why page speed loading is so important to rank a website On Google?
Does a second of delay would really impact the ranking?
Yes, it does! It impacts on user experience, sales and search ranking.
Amazon did a study and found that they would lose $1.6 BILLION every year if their website slowed down by just one second.
Although Amazon I a big giant company, still people don’t want to wait even extra second.
So, do you think people are going to wait for your page?
And, the bottom line:
The slower site creates a poor impression on the user. It makes us think that the site is insecure, untrustworthy.
So, if you want to rank a website on Google, you need to improve your page speed.
How to improve page speed:
First, know how well is your website doing in terms of page speed? And, what opportunities do you have to improve page speed?
Here are some websites to check your website’s page speed:
- Page Speed Insight
Page Speed Insight is Google’s product and thanks to Google, it’s totally free. NOw Open the Page Speed Insight website.
Enter a page URL or website link into the empty box and click on Analyze.
It analyzes your page or website and shows the report in front of you.
Page speed Insight scores your website between 0 to 100.
You can also check the score by switching the tab from desktop to mobile and vice versa.
It also shows you the opportunities and Diagnostics report to improve page speed.
Step #3: Create a Better User Experience
When it comes to ranking a website on Google, you can’t ignore the fact that User experience is the game-changing factor.
First of all, let’s understand why do we want to rank a website?
To attract visitors to the website and converting these visitors into your customers.
The bottom line?
You need something else than just having a coded website.
Google is constantly working on its algorithm to provide better results in the Search Engine Result Page and to provide a better user experience.
To leave searchers with the best user experience and most relevant search results, Google has introduced a Rankbrain algorithm update in 2015.
RankBrain is considered as the third most important ranking factor.
It focuses on Bounce Rate, Dwell Time, pages per session, Organic Click Through Rate to increase the user experience.
When someone searches a query on Google, clicks on a website and spend enough time on it, then RankBrain algorithm tells Google that the user is enjoying the content and so let’s improve the ranking of this page.
And, if the user clicks on your website on the search engine result page, returns to the result, it tells Google that the user is not enjoying your content.
So, It affects your SEO and Google will drop your site ranking.
There’s a simple formula to improve Google ranking in 2020.
SEO + User Experience = First Page On Google.
If you want to know about SEO Tips to rank click here…
…And for user experience tips:
How to create Best User Experience:
- Mobile-Friendly Site
- Headings that shows the benefit
- Compel your audience with your content
Let’s dive into each one of these:
Over the last five-six years, Searcher using a mobile device for searching queries over the desktop has increased.
And the count is growing fast, and which is why Google has shifted its focus on mobile Search.
In 2015 Google brought new Mobile-Friendly updates.
If your site is not mobile-friendly, Google will drop down your ranking and will rank up your competitor instead of you.
If searchers land up on your website using mobile phones and they don’t like it mobile-friendly, they are more likely to click on the back button.
So, How to create a mobile-friendly website?
Here is the Fix:
First, know whether your site has a mobile-friendly design or not.
Google has a tool available to test whether a site is mobile-friendly or not.
Now enter your website’s URL and click on the Test URL button. The report will show you whether the website is mobile-friendly or not.
Great Work!! If it is mobile-friendly.
And, If not…
Here’s how you will get the error:
It also shows the error report to work upon. So, this way you can create a mobile friendly design.
…The Simplest Way to fix this issue is to change your theme.
Benefits Driven Heading
Headings that are placed hierarchically in content create an engaging factor and reduces the bounce rate.
Breaking down your content into headings and sub-headings hold people to stick your content.
But wait.. there’s more:
People have become smart enough that they judge the book by its cover.
They choose to read the content if the heading influences them.
Still not convinced?
Let me ask you a question
which one of these two headings would you rather read?
- Keyword Research
- 5 Simple tips & tools to do keyword research.
Of course, the second one because it shows this heading will provide a complete package of information on keyword research tools & tips.
So, try avoiding simple heading that doesn’t give enough idea about it.
Here’s another thing:
Although you made people click on your page, it’s hard to keep them engaging with your content.
Because at one point, they are going to get bored and they may bounce back to the search engine result page.
So, to keep them to stick to your content add the bucket brigade that keeps up the interest.
Here are some examples of bucket Brigade:
Here’s the deal
Let’s Jump Right In
And, the best part?
Add the bucket brigade to the place where people you think people can leave your page.
People will stick around to your content if you add bucket brigade.
It will reduce your bounce-back rate, plus it increases user experience.
Compel your audience with your content
Your comprehensive content will play an influential role in engaging your audience.
Not only this but, how do you exhibit your content on your page that also help in retaining users from keep reading it.
People prefer to read the content written in simple and easy to understand language.
Using the hard word isn’t going to make any sense if the audience doesn’t understand it.
I am sharing some pointers that you can use while writing a content:
- Use a Simple Language to write content
- Don’t use the hard word that your audience can’t understand.
- Stop using long paragraphs. Nobody wants to read a long paragraph.
- Keep 2-3 sentence in a paragraph.
- Storytelling is one of the ways of engaging people.
Step #4: Keep Updating your Old content
Do you want more traffic to your website?
Well, obviously! Everybody wants.
Everybody says keep producing new content to get more traffic.
But, I’ve never heard anyone talking about updating old content.
I remember when I started writing blogs, my main goal was to write as many as the post I could and publish it.
But, I’ll be honest with you:
I had never looked back to those posts until I read 2.75 million posts are published each day on WordPress alone.
That made me think:
How am I going to rank my website amongst these posts?
And, guess what?
I started reading my article and then I understood that few articles had broken links, old Images, out-dated content.
I rewrite those articles, added new images, and updated the content with new keywords.
The moral of this story?
It increased the number of visitors to my website and I could engage people with it.
People want updated content, and if you don’t give it to them, they will bounce back to the search engine result page.
Do a quarterly or monthly audit to your posts and see if you get an opportunity to update it.
Updating content will generate more traffic and rank your page higher on Google.
Step #5: Share your Link Authority of Other Pages
Internal Link building is considered as an important factor in ranking a website on Search Engines.
But you’re probably wondering why?
Linking internal pages to another site help you to improve user experience.
When a user comes to your site and clicks on the link, the user will be diverted to other pages of your website.
And the best part:
Because you have linked relevant pages to another, the user will stick around your page for a longer time.
It will increase the user interaction and will reduce the bounce rate which helps to rank your page.
Wait – there’s more…
…It’ll also help distributes Link Juice from one page to another. And, It increases the domain authority of your website.
And guess what?
Internal linking creates the effective crawling of Google Crawlers.
Google crawlers will easily find new or updated pages if you’ve linked relevant pages internally.
This makes the indexing faster.
Step #6: Get More Backlinks for your page
The higher the quality of backlinks you have, the higher the ranking of your website on Search Engine Result Page.
Yes!! You’ve read it correctly.
Google has over 200-page ranking factors that determine the ranking of any page on the search engine result page.
And, the number one factor is the number of high-quality backlinks that page has.
Moz SEO company in their survey asked many internet marketing experts about the most affecting factor to ranking.
And, all of them replied “Backlinks”.
Backlinks- One website linking to your website. Google looks backlink as the relevancy…
….It also tells Google that the page has in-depth content, and in case if the user wants some extra information, the user can click backlinks and get more information.
How to get Backlinks:
Broken Link Building
Broken Link building is an all-time favourite link building strategy for almost every internet Marketer.
How to use this method:
First, find a site that you want to get a link from (Your Industry).
If not, then type the keyword into Google Search box from your industry.
The sites on the first page of search results are great sites to get backlinks.
Second, check the broken links on pages:
Check my links is the free Google tool extension to find backlinks on any page.
Now, visit the page you want backlinks from and run the check my links Extension.
It’ll reveal the broken links on that page.
And finally, let the site owner know about the broken link and offer him your content as a replacement.
Here the Pitch to send to Site Owner:
I was searching for the SEO Ranking Factor (Your topic) on Google when I came across your page about “Top 7 Ranking Factors In Google Search Ranking”.
I loved the way to explained how to do the keyword research. And that is going to help every people in the SEO industry.
However, I found that few broken links are there which are not working anymore. And, it would be great if you consider my Factors affecting SEO ranking as a replacement of www.brokenlink.com.
Cheers, Your Name
Step #7: Long-Content Tends to Rank Higher on Google
SerpIQ in their study found that the average length of the top 10 pages in the search engine result page was above 2000 words.
Long-form content is not only rewarded by Google, but it also connects with the readers.
Writing a long content tends to do better in ranking your page in Google search engine result page.
It tells Google that the page has in-depth content and relevant pages linked to it, so let’s rank it high on the result page.
Here is the secret that nobody shares:
More keyword you can add into the post if it has more words. Higher the keyword volume in content- again inform the Google Crawlers that the page has more relevant content in it.
Wait a minute!
I am not talking about keyword stuffing.
Here, I’m notifying Google crawlers and searcher that my page has related information to the keyword.
Plus, long-content unlocks the door of linking more of your internal pages. This way you can pass the juice to non-performing pages.