8 Proven SEO Techniques In 2020

Google is updating its Algorithm and Because of that, there are numerous SEO Ranking Factors. Also, there are many SEO Techniques and SEO Strategies are there on internet to rank a website on Search Engine.

In this article, I am going to share the 8 SEO techniques, strategies, and tips that are the most effective and almost every SEO Pro follows.

[sociallocker id=”4664″]Many of you might be wondering if they could perform a magic trick that would rank their website in the first place of Google.

Unfortunately, there’s no such magic trick to quick SEO ranking!!

You need to follow some best SEO strategies and wait for Google search engine to realize that your page is the best fit for searcher’s query.

Google is continuously updating its algorithm to give better user experience to its user, because of that, there are numerous essential SEO ranking factors and techniques.

So, if you are you looking for SEO Techniques in 2020 to get quick SEO results:

Here’s the Deal:

I am going to share the “9 Proven SEO Technique in 2020” that most of the SEO expert follows to rank their pages. 

With these proven SEO techniques you can improve your SEO ranking in 2020. 

Note: If you want to do SEO yourself, you should this complete article to understand it completely and implement it.

Let’s dive right in:[/sociallocker]

1.Use Actionable Words In Title Tag

Title Tag are the most important element of SEO. It helps search users and Search Engine to know about the page content and then it rank accordingly.

These are the HTML element of page that represents the title of webpage. It can be seen in search result, Web browser and on social media (if shared).

Title Tag is the most effective first SEO step because of the Title tag is the first impression that searchers will have when they’ll see your website on Search Engine Result Page. 

And these Title Tags will be the decision-maker for searchers if they want to click on it or not.

Let me ask you a question:

Which of the following Title Tag would you rather prefer to click?

1. 9 Proven SEO Techniques in 2020 that no one talks about.

2. SEO Techniques to rank the website in Google 

Of course !!!

Many of you’ll select Title Tag-: “A”.

Because people are sick of reading the same old SEO strategies, they are looking for something new.

Google closely monitors how people interact with your page. 

If people click on your page in the search engine, it tends to inform Google that people want to read your content, let’s rank it higher.

Bottom line:

The more people are clicking to your page in the search engine, the higher the ranking of your page in the search engine result page.

In Short:

Higher CTR ( Click-through-rate) = Higher Ranking In Search Result.

How to Increase CTR ( Click-through-rate)?

Make your Title Tag more actionable that people should tend to click on it. You can do this by adding actionable words to your Title Tag.

Look what I’ve found when I entered a keyword into search Engine:

Title tag Google Search

All the Top ranking page has actionable words in it. All of the websites ( Owner) in search results ( above image) are SEO Experts.

Most of the SEO Experts use this Technique while doing SEO.

In research, it has also found that the tops ranking pages have these common words:

  • Best
  • Top
  • Date
  • Step By Step
  • Numbers
  • Most Important

Moral of the Story:

If you add these words into your Title Tag, it’ll attract more people and will get more clicks.

Title Tag also gives you an opportunity to rank higher in Search Results by adding keywords to it.

For Example:

So if you add Keyword into Title Tag:

Google- will rank your page higher if it has keywords in Title. If the page ranks higher, then maximum people will find your page and it will increase CTR.

Searcher- will find the page has related information they are looking for and will click on it. Indirectly it will increase the Click-through-Rate ( CTR).

2.Sprinkle Keywords From Search Related Section

Google wants users should get the most relevant information to its user so when a searcher types a keyword into the search engine, searcher gets the top results along with Searches Related to section.

The searcher gets 8 keywords here and all of them are related to searcher’s query.

If you ask me- Where is the Goldmine of Keywords? Or which is the best Free Keyword research tool?

My Answer: Searches Related To Section on Google Search Engine Result Page.

Searches Related To is the section that appears on the bottom of Search Result. In short, it provides keyword ideas and keyword suggestions.

Google Searches Related to

Searches Related helps people to find better information. 

It gives a deeper insight into the search intent and a closer understanding of what people are searching for.

For Example:

If you are trying to search for things that you don’t know how to ask or what to write in Google? Then you can type Specific Keywords into the search engine.

The Google Algorithm will render the top results on the first page and also it will show the terms that are related to your keyword in Searches Related To section.

This is because:

Google wants its user should get complete and most related information to need or Search. 

And the user shouldn’t miss any information related to their search so they have added Searcher Related to section.

Let’s see how to do this:

Open a Google Search engine and Enter a Keyword into it.

Search Engine Box

Once you type a keyword into Google Search Box, hit the Enter Button or Click on Search.

And, Google will show top-ranking pages, now scroll down a little bit until you get Searches Related to:

Searches Related to

Now, as you can see in the above image, Google is showing eight terms that are related to SEO keyword which I’ve used in this example.

These are the top SEO Keywords to add to your content because they have come straight from the Google Search Engine.

Google search engine is showing these keywords because:

It thinks these keywords are the most closely related to Searcher’s Search intent.

PRO Tip: Note Down these eight keywords and then click on any keyword out of these. Again till will show top-ranking pages and if you scroll a little bit, you’ll see Search Relates to ( Where you’ll get new Eight Keyword). This way, click on every single keyword and scroll down and collect those keywords

3. Engaging Content

You might have heard this many times ” Content is A King”. Because it can get you more loyal customers. In this topic, we will discuss about content strategy, and how a powerful content can make or break your SEO ranking.

A few years back, Google brought a new update to its algorithm – RankBrain.

RankBrain reads how the searcher interacts with your content if they like your content, your page will get a rank boost on the search result.

If they don’t like your content, they are most likely to bounce like a pogo stick, and the Google search engine will drop your page ranking.

It will increase your bounce rate. It is not clear yet if the bounce rate is a ranking factor or not. But, it can indirectly affect your ranking and audience.

For Example:

If a searcher clicks on a page in the search result, and he doesn’t find the content helpful or found it boring, Searcher will hit a back button.

And the Worst Part-

The searcher will not come back to your page again, and also they will not recommend it to others.

How does it affect Google SEO Ranking?

The average time a searcher spent on the page is very low, so it tells Google that the Searcher didn’t like the content.

Furthermore, it informs Google that Page isn’t the most relevant to Searcher’s Query.

So, Google will drop the ranking of the page.

If you are wondering:

How to Create SEO optimized Blogpost

Here’s a step by step process:

Let’s do this with the #3 step IPP formula. In fact, in all of my posts, I use this formula.

Imagine: Start your content intro with the imaginary solution to the customer’s problem.

For Example:

In one of my article, I’ve started my intro Like-

“Imagine if you get an exact list of Keywords that can rank your page in the search result and get tons of Organic Traffic.”

In this case:

My target audiences are the people who are looking for “Keyword Research Process”

Or people who are facing keyword research related problems.

So, I understood their Pain area and I asked them( through my Blogpost) how would they feel if they get exact keywords that can rank their website.

This imaginary solution will give your searcher a sign of relief.

Additionally, it also helps them to know what are they going to get in this blog and it is related to their search.

With that, it’s time for the next step.

Step#2: Preview of Your Content

It’s time to give them a preview of what your content is all about.

Most importantly:

Tell them that your content will give a solution to their problem.

For Example:

In the same blog post, I’ve written:

“Even Better:

What if I share the 7 techniques to do the keyword research effectively. And each of these techniques will generate tons of keyword.”

Here, you need to pitch your content to the readers.

Give your readers a reason why should they read your content.

Step#3: Content Guide

In this step, you need to put your actual content in detail.

Keep short and simple paragraphs. People often neglect the long paragraph.

Bonus Tip:

People are going to get bored at a certain point while reading along with the article.

And this will be the point when they are most likely to leave your page.

So, to keep them stick to your content, add bucket brigade to Your content.

Backlinko founder Brian Dean has experienced an increase in average time spent on page ( Dwell Time) by adding bucket brigades in it. 

4. Backlinks

Link Building is known as ” Backlinks or Inbound Links “, is the most important ranking factor but most of the people don’t bother about it because they think it is a difficult process.
But on this topic, I am going to share the easiest way to build links.

Backlinks are the links from one website to a page on another website. Google has also confirmed that backlinks as the third most important ranking factor. Pages with a high number of backlinks tend to rank higher in search engine result.

Let Me explain:

I’ve entered a keyword “SEO” into Google Search Engine. And here’s the top search Result that keyword.

Google Search Engine Result Page

All the top-ranking search result pages (above image), all of them are SEO Experts.

If You’ve noticed, One thing common in all of them is- Backlinks. All of them have a high number of inbound links or backlinks.

Moral of the Story:

Higher the number of backlinks, higher will be the ranking in the search result.

With that,  let’s jump on how to create backlinks.

There are numerous ways to create or build backlinks, but i am going to share my all time favorite link building (backlink) strategy.

“Broken Link Building”.

It is a process of finding a broken or dead links on a particular page and offering your content ( in the form of link) as a replacement.

In Short, it creates a Win-win situation for both :

-First the one who wants to create backlink

-Second, the website owner who is getting a valuable content( Link) as replacement for the links which doesn’t make sense to their website.

Here’s the Step By Step Process:

Step#1 : Identify the broken or dead link first, and to do this you need to install Check My Link extension- it is free Google Chrome Extension. 

Check My Link Extension

Step#2 : Enter the keyword (from your Niche) into Search Engine and click on Search.

Search Engine will show the top-ranking pages in front of you.

Now :

Identify the page you want to get a link from and click on it. Once the page will open, click on check my link icon and run the extension

Check My Link Extension broken Link

Once the run is completed, Extension will show all the links available on that page:

  • Green Color: Indicates the working links.
  • Red Color: Indicates the dead or broken links.

Now, you’ve all the broken or dead links available on the page.

Step#3: Inform the site owner about the broken links first and then offer your content as a replacement.

To find out the contact details- Go to the contact page and fill up the contact us form or send an email to them.

5.Write at Least 2000+ Word Blog

Content is among the first top three SEO ranking factor and it shouldn’t be ignored. Long-form content means in-depth content-that satisfies the searcher’s search intent.

Also, Long-form content comes with many benefits, that is what we’re going to share in this topic.

In the early days of SEO, Google used to rank a page based on the number of keywords in it.  And it had a tremendous consequence of user experience.

Bottom Line:

When people clicked on these top-ranked search result pages, they didn’t get what they were looking for. Instead, they received a content filled with keywords.

But, then Google Washed out all these pages with Rank Brain Algorithm.

Now, high-quality content is what you need to rank a page in Google. And, if it is long-form content, then it is a cherry on the top of ice-cream.

Yes, heard it right!!

Long-Form content does a better job in SEO and helps a page to get a better ranking in Search Result.

The Longer content can help you to add more keywords in it. In short, it creates more opportunities and places to add competitor keywords.

Furthermore, it looks more authoritative and gets maximum shares to it.

How to Create Long-form content?

Well, Here’s the Step By Step Process:

Step#1: Select The Topic that you’ve expertise on

Identify your expertise area and note it down on Notepad or paper.

Or if you don’t know your expertise area, select the one which you think you’ve at least 30-40% of knowledge.

Why does this need?

Because, if you have enough knowledge, it becomes easy for you to create in-depth content.

Otherwise, you might need to take a lot of efforts.

Step#2: Divide the topics into Sub-topics

Once you’ve got the topic to create content, split it into sub-topics.

The Simplest Way to do this:

Google Your keyword, click on every top-ranking page and read their article.

It will give you numerous ideas for sub-topics.

Step#3: Check your competitor’s content

Once you have topics and sub-topics to create content, its time to check the competitors content.

Type the keyword into the search engine, and check every page ranking in the search result. It will help you to understand how well they have written content and it will also give you more ideas to create comprehensive content.

 

 

6.Headings & Sub-Heading

Headings and Sub-Headings are the navigational paths of your content. It creates a roadmap of your content to the reader and search engine. 

In this topic, we’ll discuss Why SEO experts do much emphasis on Headings and Sub-Headings? 

Although people have clicked on your page in SERP, it’s really tough to stick them to content.

But don’t worry, Because that’s when the Headings and sub-headings come into play.

Nielsen Norman Group in their study found that 79 per cent of always scanned any new page they came across and 16 per cent read word-by-word.

Which Means:

People click on the page in the search result, they scan the entire article and bounce back.

They read all the headings and sub-heading while scanning the page.

That’s why-

If your headings and sub-heading are well optimized, it can increase dwell time and reduce your bounce rate.

And the Best Part:

Higher dwell time means people are spending more time on your page and enjoying your content. 

Better engagement means better user experience, and this is what Google wants.4

How to Optimize Headings and Sub-headings:

First, add keywords in it. Adding Keywords and LSI keywords into headings and sub-heading can highly benefit you.

  • It helps Search Engine crawlers to identify if the content is most related to searcher’s query.
  • It also helps the searcher to know to understand your content.

Second, create your headings and sub-headings more catchy.

As most of the people do text scanning, they read or scan your headings and decide whether to read the content or not.

But, if you have catchy headings, it can seize their attention and force them to read your content.

7. Share Link Juice With Pages

Sharing Link Juice to your newly published pages or the lower-performing pages bring more referral traffic to it and also get more attention to these pages. 

In this, Topic we’ll discuss about internal Linking.

What is Internal Linking?

Internal linking means linking pages to other pages on the same website.

Linking internal pages to other pages can benefits you many ways.

  • It can passes a page authority to other pages.
  • It brings more referral traffic to your brings 
  • Helps Search Engine Crawlers to index the new pages.

With that, its time to see how to do internal linking effectively.

Step#1: Find out the page 

Use Google Analytics or Search Console tool to find out the page that not doing well in terms of traffic or ranking.

Search Console also helps you to know if the pages are indexed or not.

Step#2: Top Performing Pages

Again using Google Analytics or Search Console, you’ll get to know the top-performing page.

and finally, hunt for the place to add an internal link.

8.Competitor's Website Analysis

Ranking a page in Search Engine Result Page is a non-ending battle. It’s hard to say who is going to rank first.

If you want to beat your competitor, know their strategy first. So, if you want to rank on the first page of Google, then do your competitor’s page SEO analysis.

It becomes easy for you to outrank your competitor if know their content strength and do competitor keyword analysis.

Competitive analysis means to identify competitors audience and understand the competitor’s strengths and weaknesses.

It helps you refine your content and SEO strategy. 

Let’s Do This:

To do this, here are some of the best keyword planner tools:

  • Moz.com
  • SEMRush
  • ahrefs.com 

I am using Moz.com to do competitor’s website keywords analysis.

As you can see in the image, enter your competitor’s domain or page name into search box.

 

Competitor website analysis using moz

If you don’t know your competitor, then type a keyword into Google, SERPs top-ranking pages are your competitor.

So, copy their link and past it into the Moz Link Explorer SEO Tool ( as shown in the above image). The link explorer will analyse the entire page and will show the competitors keyword.

SEO Keyword Analysis- Competitor site

These are the keywords the competitor is ranking on. Now, use this keyword into your content. 

Conclusion

Google has kept all of the internet marketers on toes with its algorithm updates and With every algorithm update, a new SEO ranking factor is added to the SEO checklist.

Internet marketers are struggling hard to impress Google Search with their Best SEO Techniques and Strategies. And it’s hard to say which of the techniques are most effective.

That’s why this article comes in handy.

I’ve explained the 9 proven techniques that most SEO experts use to rank their website quickly in Search Result. I hope you liked these 8 powerful methods.

Also, let me know in the comment box if you liked the article.

 

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